Achieving the exact opposite of it’s purpose, camouflage print has captured the attention of the street style set, high street retailers and designers alike. The print was featured heavily in the 2012/13 mens collections but until now was kept within rather masculine confines. When I first saw this street style image I was inspired to adopt a little military pattern myself. High street was yet to catch onto the trend so I went straight to the source, the local Army disposal. Staying far away from camo pants, as they are just all too closely related to the horrific cargo pant family of the ’90s and after a laborious conversation with the elderly shopkeeper in which I had to explain to him that the shirt was actually for me to wear normally and not as a uniform for myself or the assumed boyfriend in the Army, I acquired some camo. The look of displeasure on his face was the sign that finally convinced me of camouflage. There is nothing I love more than to sartorially offend the greater community.
Since then the infamous print has been featured in the Spring Summer ’13 collections of Donna Karen, Edun and Lela Rose and you cannot walk into Zara without being accosted by a sea of abstract Army green. Featured on feminine silhouettes, camo adds a dose of attitude. I slightly re-worked the shirt and styled it with sporty leather running shorts to keep the look simple and urban to avoid any G.I. Jane complex.
With a print as recognisable and traditional as camouflage it was the perfect opportunity to get back to the old skool in a collaboration with photographer Matt O’Donnell. Stripping back to the bare essentials of the art form, Matt works with the sunlight, shadows and angles to lense naturally striking photos that require little or no editing in post production, allowing any flaws to add to the unrefined beauty of a real moment. His love of classic photography saw us in a leafy street on a warm Melbourne afternoon capturing digitals and polaroids.
Photography by Matt O’Donnell